Devon And Somerset Fire And Rescue Service Logo
Commercial Services
Plug Overload
Press Release - Safer in seconds
Posted on 19/01/2018

People are reminded to improve their home safety by taking the simple step of registering their fridges, freezers and washing machines on the new streamlined version of

Developed by the Association of Manufacturers of Domestic Appliances (AMDEA), the portal now optimised for smartphone makes registration of over 60 leading brands of old and new appliances faster and easier via mobile, tablet or PC.

Many brands are running prize draws to encourage owners to look around their kitchens and register their older appliances too.  Every registration increases the chances of winning a luxury prize and ensures the traceability of these products. Most makes accept registration of large appliances up to 12 years old.

For manufacturers and fire and rescue services increasing home safety has never been more important.  With an estimated 93 million (92.7m.) wet and cold appliances  currently in use in our homes, keeping track of our fridges, freezers and washing machines is a crucial safety precaution. By taking just a few minutes to register domestic appliances directly with the manufacturer, via the user-friendly portal, householders can be contacted quickly if a recall or free safety repair is ever needed.

Despite intensive efforts by the campaign’s many influential supporters, accurate ownership data on white goods remains sparse.  New YouGov research , shows that less than half of owners (46%) register the fridges they have bought, primarily appliances aren’t registered because they don’t think it’s necessary (39%). Similarly, almost a third (29%) of households found a fridge in situ when they moved into their current property, and although they continue using it, the great majority (80%) have no idea if it is registered. Very few people (15%) realise that they can register an appliance with the manufacturer,   even if they acquired it second hand or inherited it .

The latest YouGov survey also revealed that our most important material possessions are our phones and cars, followed closely by our fridges and washing machines. Yet, unlike our 32 million cars , the majority of the large white goods, that we keep running for years without a health check, are untraceable. Women placed a higher importance on their washing machine than their car. Despite this, only half (52%) of these prized purchases were registered.

Notes to editors
1. Further findings of the survey included:
- Main reasons for not registering: 39% didn’t think it necessary; too much hassle 9%; don’t like giving out personal details 6%
- 64% would be more likely to register once told that registering ensures the manufacturer is able to contact them if the product requires a safety repair
- 63% know where to find the data plate with the serial and batch number (that they need to register).

2- AMDEA is the UK trade association for manufacturers of large and small domestic appliances; representing over 85% of the domestic appliance industry and nearly 90% of white goods brands.  Members’ products include most of the UK’s top selling brands of major white goods, other large and small kitchen appliances, heating, water heating, floor care, waste disposal and ventilation equipment.
Contacts for further details, interviews and comment:
AMDEA Press Office,
Dee Fernandes, Katie Downey or Philippa Dovar
Tel: 020 7722 9034; 07887 648434

Useful and informative article? Please share it!

Mindful EmployerStonewall LogoAchieving - Fire & Rescue Service Equality Framework Firemark LogoBQF Member Logo An image of the Positive About Disabled People logo