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Commercial Services
Speed awareness
Press Release - Road Safety Week
Posted on 20/11/2017

Devon & Somerset Fire & Rescue Service are supporting Road Safety Week (20-26 November) by encouraging everyone to Speed Down, Save Lives.In the UK speeding is still a major problem. It causes needless crashes, untold suffering and stops people living safe and healthy lives.

Clearly it is essential that people stick to the posted speed limit but it is also vitally important to get the message across about choosing an appropriate speed for the conditions you find yourself in.

This includes driving too close to the car in front, undertaking and failing to signal are all widely accepted as examples of bad driving. However, some drivers fail to accept that driving too fast is also poor driving despite the fact that this is a contributory factor in hundreds of deaths and thousands of injuries every year.

Driving slower
The difference of driving a few miles per hour slower can mean the difference between life and death. The faster someone is driving, the less time they have to stop if something unexpected happens.

Laura Pratt, Road Safety Manager for Devon & Somerset Fire & Rescue Service said:  "Driving within the speed limit and within your capabilities, means you protect yourself and your passengers, as well as other road users." 

As the roads become busier on the run up to Christmas it’s wise to allow extra time for your journey. By simply adding another 5-10 minutes you arrive at your destination more relaxed and ready to enjoy your day. You arrive alive!

Laura continued: "Being distracted at the wheel is another common reason for collisions, often due to answering mobile phones, texting or your passengers. A distraction can be as simple as looking down to change the volume on your radio and in that moment you’ve taken your eyes and attentions off the road. You need to have 100% concentration on the road to keep you, your passengers and other road users safe."

A few facts on why the theme of speeding is important:

  • Breaking the speed limit or travelling too fast for conditions is recorded by police at crash scenes as a contributory factor in one in four (23%) fatal crashes in Great Britain.
  • Drivers with one speeding violation annually are twice as likely to crash as those with none.
  • A recent Brake survey found that four in 10 (40%) UK drivers admitted they sometimes drive at 30mph in 20mph zones.

The law
You must not drive faster than the speed limit for the type of road and your type of vehicle. The speed limit is the absolute maximum and it doesn’t mean it's safe to drive at this speed in all conditions. The speed limit is a limit not a target.

For more road safety information visit our webpage or visit Brake

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